In the world of completion and busy life no one can expect a sport that consumes five days. It is ridiculous to believe in it, at least for an outside who initially focus on physical aspects of the game. And rest of cricketing world, which mainly habituated of watching some ethereal games can never even think cricket.
In this context cricket needs to modify a lot to reach those people who thinks cricket as game of a madman. The first and fore most change would be the chronology. But, none could have expected years back that the game would have curtailed to 20-20 over a side, on contrary a test match consumes 450 overs.
A constant drift from a test match format to T20 has witnessed a gradual deduction of time span along with the other aspects of the game. So in order to familiarize cricket through out the globe time factor is the most important factor of the game that influenced the viewers since its birth and in the future.